November 10th, 2009
Commercialising New Uses for Gold
Today World Gold Council announces new strategic initiatives to develop the long-term industrial markets for gold. WGC will co-invest with venture firms to accelerate the development and commercialisation of gold-based innovative technologies. Through its new Innovation Partnerships, WGC will support industrial partners engaged in the development of new practical applications for gold.
We believe that our unrivalled knowledge of the industrial uses for gold puts us in a unique position to help facilitate and accelerate commercialisation of gold-based innovations. As I explained in the press release, both the Innovation Partnership programme and our increasing engagement with the early-stage venture community will help ensure that promising gold-research currently emerging from university labs has the best possible chance of quickly reaching the market place and being commercialised.
If you are interested in collaborating with World Gold Council please let us know.
Richard Holliday
This sounds like a great initiative, Richard. I think any gold researchers that want to commercialise their technology are in an excellent place to do so with the WGC and this new program. From my experience at Endeavour Capital we often find that we can’t do as much in depth market research as we’d like to all the time, and so it becomes more about the researcher convincing us with the work they’ve done, which we then look to corroborate (much easier than doing it from scratch yourself). With the market knowledge of the WGC behind them, it should make it that much easier for researchers to do so and hopefully give gold technologies a better chance of being funded.